PRIVACY POLICY
Last updated: 21 April 2026
Effective date: 21 April 2026
VIEW22 Academy (“we”, “us”, “our”) is committed to protecting your personal data and your privacy. This Privacy Policy explains how we collect, use, store, and share personal data when you visit our website, download our resources, apply for our programmes, or otherwise engage with us.
This Policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Because our services are directed at UK residents, UK data protection law applies regardless of where our company is registered.
If you have any questions about this Policy or how your data is handled, please contact us at [email protected].
1. Who We Are
VIEW22 Academy is the trading name of VIEW 22 CONSULTING - FZCO, a company registered in the Dubai IFZA Free Zone under Trade Licence No. 41697.
For the purposes of UK GDPR, VIEW 22 CONSULTING - FZCO is the “data controller” responsible for your personal data. This means we decide how and why your personal data is processed.
Our contact details:
- Company: VIEW 22 CONSULTING - FZCO (trading as VIEW22 Academy)
- Registered office: IFZA Business Park, Dubai, United Arab Emirates
- Email: [email protected]
- Website: view22.academy
2. The Personal Data We Collect
We collect personal data that you provide to us directly, as well as data collected automatically when you use our website. The categories of data we collect include:
2.1 Information you provide directly
- Identity data: your full name, date of birth (where relevant), and any other information you choose to share during enrolment.
- Contact data: email address, phone number, postal address, and social media handles.
- Application data: responses to our qualifying form, including information about your experience in the care sector, your startup capital, your investment capacity, and your intended launch timeline.
- Payment data: card details, billing address, and transaction history. Card numbers are processed directly by our payment processors (Kajabi Payments, Klarna) and are not stored on our servers.
- Programme data: your participation in coaching calls, community posts, assignments, and any documents you upload to the platform.
- Correspondence: any emails, messages, or calls you send us.
2.2 Information collected automatically
- Technical data: IP address, browser type and version, device type, operating system, and referring URL.
- Usage data: pages visited, time spent on pages, links clicked, and interactions with our content.
- Marketing data: your preferences in receiving marketing from us, and whether you have opened our emails or clicked links within them.
2.3 Information from third parties
We may receive data about you from advertising platforms (Meta, Google), analytics providers, and scheduling tools (Calendly) where you have interacted with our ads or booked a call through those platforms.
2.4 Special category data
We do not intentionally collect special category data (such as health information, ethnicity, or religious beliefs). Please do not share such data with us unless specifically requested.
3. How We Use Your Personal Data
We use your personal data only where we have a lawful basis to do so. The table below summarises our main processing activities and the lawful bases we rely on:
Lawful Basis for Processing
| Processing Activity | Lawful Basis | Explanation |
|---|---|---|
| Delivering the programme you have purchased | Contract | Processing is necessary to perform our contract with you. |
| Processing payments and refunds | Contract Legal Obligation | Necessary to fulfil the contract and to meet financial record-keeping obligations. |
| Responding to enquiries and providing support | Contract Legitimate Interests | We need to respond to applications and support paying students. |
| Sending marketing emails and newsletters | You can withdraw consent at any time by clicking "unsubscribe". | |
| Running ads on Meta, Google and similar platforms | Legitimate Interests | Cookie-based advertising relies on consent; aggregated performance analysis relies on legitimate interests. |
| Analysing website usage to improve our services | Legitimate Interests | We have a legitimate interest in understanding how visitors use the site and improving it. |
| Complying with legal, tax, and regulatory obligations | Legal Obligation | We must retain certain records (e.g. invoices) to comply with applicable law. |
| Preventing fraud and securing our systems | Legitimate Interests | We have a legitimate interest in protecting our business and our students. |
Where we rely on legitimate interests, we have conducted a balancing assessment to ensure our interests do not override your rights and freedoms. You may object to processing based on legitimate interests (see Section 8).
4. Who We Share Your Data With
We do not sell your personal data. We share your data only with trusted service providers (“processors”) who help us deliver our services, and only to the extent necessary. All our processors are bound by contracts that require them to handle your data in accordance with applicable data protection law.
The main third parties we share data with are:
Third-Party Service Processors
| Service / Processor | Purpose | Location of Processing |
|---|---|---|
| Kajabi | Course platform, hosting your account, learning content, and community access. | United States |
| Kajabi Payments / Stripe | Payment processing for programme fees. | United States United Kingdom |
| Klarna | Instalment payment processing. | Sweden United Kingdom |
| Calendly | Scheduling qualifying and onboarding calls. | United States |
| Google (Workspace, Analytics) | Email hosting, document storage, and website analytics. | United States European Union |
| Meta (Facebook / Instagram) | Advertising, pixel tracking (with your consent), and lead forms. | United States European Union |
| Typeform / Zapier | Qualifying form and automation between tools. | Spain United States |
| Email Marketing (Kajabi) | Sending nurture sequences, onboarding emails, and marketing updates. | United States |
We may also share your data with professional advisers (accountants, lawyers, insurers) where necessary, and with regulatory or law enforcement bodies where required by law.
5. International Data Transfers
Because VIEW 22 CONSULTING - FZCO is based in the United Arab Emirates and several of our processors are based outside the United Kingdom, your personal data may be transferred to and processed in countries outside the UK.
When we transfer your data internationally, we rely on appropriate safeguards as required by UK GDPR. These may include:
- Transfers to countries covered by a UK adequacy decision (such as the European Economic Area).
- The UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses.
- Supplementary measures such as encryption and access controls, where needed.
You may request further information about the safeguards we use by contacting [email protected].
6. How Long We Keep Your Data
We retain personal data only for as long as is necessary for the purposes for which we collected it, including for legal, accounting, or reporting requirements. Typical retention periods are:
- Enquiry and lead data: up to 24 months from your last interaction with us, unless you opt back in.
- Student records: for the duration of your programme access, plus 6 years after completion for contractual and tax purposes.
- Financial records (invoices, payment records): at least 6 years after the end of the relevant tax year, in line with HMRC requirements.
- Marketing preferences: until you withdraw consent or unsubscribe.
- Website analytics: typically up to 26 months.
When we no longer need your data, we will securely delete or anonymise it.
7. Cookies and Similar Technologies
Our website uses cookies and similar technologies to make the site work, to analyse how it is used, and (where you consent) to serve you relevant advertising.
The main categories of cookies we use are:
- Strictly necessary cookies: required for the site to function (for example, session cookies on the Kajabi checkout). These do not require your consent.
- Analytics cookies: help us understand how visitors use our site (for example, Google Analytics). These are set only where you have given consent.
- Marketing cookies: used by Meta, Google, and other advertising platforms to track conversions and serve relevant ads. These are set only where you have given consent.
You can manage your cookie preferences through our cookie banner at any time, or by adjusting your browser settings. Please note that disabling strictly necessary cookies may affect how the site functions.
8. Your Rights Under UK GDPR
You have the following rights in relation to your personal data:
- Right to be informed: to know how your data is being used (this Policy fulfils that purpose).
- Right of access: to request a copy of the personal data we hold about you.
- Right to rectification: to have inaccurate or incomplete data corrected.
- Right to erasure: to request deletion of your data, subject to certain legal exceptions.
- Right to restrict processing: to ask us to limit how we use your data.
- Right to data portability: to receive your data in a structured, machine-readable format.
- Right to object: to processing based on legitimate interests, and to direct marketing at any time.
- Rights related to automated decision-making: we do not make decisions that produce legal or similarly significant effects based solely on automated processing.
To exercise any of these rights, email [email protected]. We will respond within one month. In most cases, we will not charge a fee, but we may charge a reasonable fee or refuse your request if it is unfounded, repetitive, or excessive.
If you are not satisfied with our response, you have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113. We would appreciate the chance to address your concerns before you approach the ICO.
9. Marketing Communications
If you download our ebook, join our waiting list, or apply for the R.U.L.E. Programme, we will add you to our email list so we can send you information about our services and relevant updates. We rely on consent or “soft opt-in” where applicable under the Privacy and Electronic Communications Regulations (PECR).
You can unsubscribe at any time by clicking the “unsubscribe” link at the bottom of any marketing email, or by emailing [email protected]. Unsubscribing will not affect essential service communications (for example, information about your programme enrolment).
10. How We Protect Your Data
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. These include encryption in transit, access controls, regular software updates, and staff training.
No method of transmission over the internet is completely secure, so we cannot guarantee absolute security. If we become aware of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and inform you directly where required by law.
11. Children
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact [email protected] and we will delete it.
12. Third-Party Links
Our website and emails may contain links to third-party websites, plug-ins, and applications. Clicking those links may allow third parties to collect or share data about you. We do not control these third-party sites and are not responsible for their privacy practices. We encourage you to read their privacy policies before sharing any data with them.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The most current version will always be available on our website, with the “Last updated” date at the top. Where changes are material, we will notify you by email or through a prominent notice on our website before the changes take effect.
14. How to Contact Us
If you have any questions about this Privacy Policy, want to exercise your rights, or have a complaint, please contact us:
- Email: [email protected]
- Company: VIEW 22 CONSULTING - FZCO, trading as VIEW22 Academy
- Registered in: Dubai IFZA Free Zone, Trade Licence No. 41697
