VIEW22 R.U.L.E. Programme

Student Enrolment & Services Agreement

This Agreement is made between:

(1) VIEW22 Consulting FZCO, a company registered in the IFZA Free Zone, Dubai, United Arab Emirates (Licence No. 41697), trading as “VIEW22 Academy” (the “Provider”, “we”, “us”); and

(2) the individual or entity who accepts this Agreement at checkout and whose details are recorded with the transaction (the “Client”, “you”, the “Student”).

By accepting this Agreement at checkout, you agree to be bound by the terms set out below.

 

1. Definitions

“Programme” means the VIEW22 R.U.L.E. Programme, a structured coaching and educational programme built around the R.U.L.E. methodology, including the online course materials delivered via our learning platform and any coaching, calls, templates, resources and community access described at the point of enrolment.

“Materials” means all course content, videos, documents, templates, frameworks, recordings and resources made available to you as part of the Programme.

“Phase” means one of the four phases of the Programme — Register, Understand, Launch and Expand — which may be purchased individually, in a bundle, or together as the full Programme.

“Fee” means the total programme fee set out in clause 4.

“Commencement Date” means the date you accept this Agreement at checkout.

 

2. The Programme

2.1 We will provide the Client with access to the Programme as described to you before enrolment, which may include the R.U.L.E. course modules, coaching, group sessions, templates and resources.

2.2 The Programme is an educational and coaching service. It provides information, frameworks, guidance and support to help you develop and operate a care business. It does not include us performing operational, regulatory, legal, accounting or registration work on your behalf unless separately agreed in writing.

2.3 We may update, improve or substitute Materials and delivery methods from time to time, provided the overall value and substance of the Programme is not materially reduced.

 

3. Enrolment & Access

3.1 Access to the Materials is granted to you personally and is non-transferable. Access is provided for 18 months from the Commencement Date, subject to your continued compliance with this Agreement.

3.2 You are responsible for keeping your login credentials secure. Access is for a single named user only and may not be shared.

3.3 We may suspend or withdraw access where payment is overdue (clause 4) or where you breach clause 8 (Intellectual Property) or clause 10 (Acceptable Use).

 

4. Fees & Payment

4.1 The Fee. The “Fee” is the total amount payable for the programme, phase or bundle you enrol in, as shown at checkout for the offer you select and confirmed at enrolment. The Programme is delivered in four phases (Register, Understand, Launch, Expand), which may be purchased individually, in a bundle, or together as the full Programme. Different offers carry different Fees.

4.2 Payment options. Depending on the offer and what we agree at enrolment, you may pay the Fee: (a) in full; (b) in stages — for example, by individual phase, or by two equal payments (“50:50”) for the full Programme, where the second payment is due within 60 days of the first; and/or (c) by first securing your place with a non-refundable deposit of 10% of the Fee, with the balance payable as agreed. The options available to you are as presented at checkout or agreed with us at enrolment.

4.3 Deposit. Where a deposit applies, it is 10% of the Fee. It is payable to secure your place, is applied towards the Fee, and is non-refundable as set out in clause 5.2. A deposit on its own does not unlock any course content (see clause 4.5).

4.4 Balance and staged payments. Any balance or staged payment is payable as agreed with us in writing at enrolment. Where a payment arrangement applies, the schedule, amounts and dates form part of this Agreement, and you authorise us (and our payment processor) to charge your nominated payment method automatically on each due date until the Fee is paid in full.

4.5 Access — what you have paid for. We grant access to the phases or portion of the Materials that you have paid for. Where you pay in stages (for example, by phase, or by 50:50 for the full Programme), access to each phase or portion is granted as the corresponding payment clears, and full access is granted once the full Fee for your offer is paid. A deposit on its own does not unlock course content.

4.6 All payments are stated exclusive of any taxes that may be applicable, which (if any) will be added where required by law.

4.7 Late or missed payment. If any payment fails or is not paid within 5 days of its due date, we may suspend your access until your account is brought up to date. Further consequences of default are set out in clause 4.9.

4.8 Staged payment is a concession. Where you have committed to the full Fee, paying by deposit and/or in stages is a concession that lets you spread payment over time; it does not make any part of the Fee conditional, contingent on results, or reduce the total payable.

4.9 Default and non-payment. Where you have committed to pay the full Fee (for example, by a 50:50 or other staged arrangement for the full Programme or a bundle, or a deposit-and-balance arrangement) and you default on any payment when due, then: (a) the payment concession ends and the entire outstanding Fee becomes immediately due and payable as a debt for what you enrolled in; (b) we may suspend or withdraw your access; (c) suspending or withdrawing access does not reduce or cancel your obligation to pay the outstanding Fee; (d) all sums already paid, including any deposit, are non-refundable; (e) overdue amounts carry interest at 4% per year above the Bank of England base rate, accruing daily from the due date until payment; and (f) you are responsible for our reasonable costs of recovering overdue sums, including administration, debt-collection and legal costs, and we may instruct a third-party collections agency. Where you have purchased phases individually on a pay-as-you-go basis, you are under no obligation to purchase further phases, but any sums paid (including any deposit) remain non-refundable in accordance with clause 5.

4.10 All payments are due in full without deduction, set-off or counterclaim.

 

5. Cancellation & Refunds

5.1 Where you are a consumer entering into this Agreement at a distance, you have a statutory right to cancel within 14 days of entering into this Agreement under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, subject to the exceptions in this clause 5.

5.2 Non-refundable deposit. The deposit referred to in clause 4.3 is non-refundable. It reflects the administrative and onboarding costs we incur in enrolling you and reserving your place on the Programme, and is retained on enrolment whether or not you proceed, subject only to clause 5.6.

5.3 Digital content — access and waiver. The Programme includes digital content (the course Materials), access to which is granted in accordance with clause 4.5. By accepting this Agreement at checkout and requesting access to the Materials, you give your express consent to the supply of that digital content beginning when access is granted, and you acknowledge that you thereby lose your right to cancel it from that point. Once access to the Materials has been granted, the digital content element of the Fee is non-refundable.

5.4 Services within the cancellation period. If you cancel within the 14-day period, you will be refunded any sums paid, less (a) the non-refundable deposit (clause 5.2), (b) the value of any digital content already made available to you (clause 5.3), and (c) a proportionate charge for any coaching or live services already supplied to you, at your request, before cancellation.

5.5 After the cancellation period. After the 14-day period has ended, you have no right to cancel and the Fee is non-refundable. Choosing an instalment arrangement does not change this: the full Fee remains payable.

5.6 Statutory rights preserved. Nothing in this clause affects your non-excludable legal rights, including your rights under the Consumer Rights Act 2015 if the services are not performed with reasonable care and skill, or the digital content is not as described, of satisfactory quality or fit for purpose.

5.7 Business clients. The cancellation rights in clauses 5.1, 5.3 and 5.4 apply only where you contract as a consumer. If you enter into this Agreement wholly or mainly for the purposes of a business, trade or profession, those statutory cancellation rights do not apply and the Fee is non-refundable from the Commencement Date, subject only to clause 5.6.

 

6. No Guarantee of Results or Earnings

6.1 The Programme provides education, coaching and frameworks. It does not guarantee any particular outcome, result, income, profit, business success, regulatory registration or rating.

6.2 Any examples, case studies, figures or results referred to by us (including our own businesses) are illustrative only and are not a promise or projection of the results you will achieve. Your results depend on many factors outside our control, including your own effort, skill, decisions, market conditions and circumstances.

6.3 You accept full responsibility for your own business decisions and outcomes. You agree that we are not liable for any business losses, lost profits or failure to achieve any expected result.

 

7. Nature of the Service — Not Professional Advice

7.1 The Programme is general educational and coaching content. It is not, and must not be relied upon as, legal, regulatory, immigration, CQC compliance, tax, accounting, financial or other professional advice.

7.2 You are responsible for obtaining your own independent professional advice on your specific circumstances, including all regulatory, licensing, immigration, employment, tax and compliance matters relevant to operating a care business.

7.3 You remain solely responsible for compliance with all laws and regulations applicable to your business.

7.4 CQC registration. The Programme supports you in preparing your own CQC application. We do not submit applications on your behalf and have no control over CQC's assessment criteria, timelines or decisions. We do not guarantee any registration outcome.

 

8. Intellectual Property

8.1 All Materials and all intellectual property rights in them remain our property (or that of our licensors). Nothing in this Agreement transfers any ownership to you.

8.2 We grant you a personal, limited, non-exclusive, non-transferable, revocable licence to access and use the Materials solely for your own internal business and learning purposes for the duration of your access.

8.3 You must not copy, reproduce, record, screenshot, download (except where expressly permitted), republish, share, sell, resell, distribute, sublicense or create derivative works from the Materials, nor make them available to any third party, including other care businesses. Recording or screenshotting live sessions or video content is strictly prohibited.

8.4 Breach of this clause is a material breach. We may immediately terminate your access without refund and pursue all available remedies, including injunctive relief and damages.

 

9. Client Obligations

• Provide accurate information and a valid payment method.
• Engage with the Programme and complete the work required to benefit from it; the Programme requires your active participation.
• Keep your login credentials confidential and not share access.
• Comply with all applicable laws in operating your own business.  
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10. Acceptable Use & Conduct

10.1 You agree to engage respectfully with us, our team and any other participants. We operate a zero-tolerance policy on abusive, threatening or discriminatory behaviour.

10.2 We may suspend or terminate your access, without refund, for serious or repeated breach of this clause.

 

11. Confidentiality

11.1 Each party may receive confidential information from the other. Both parties agree to keep such information confidential and to use it only for the purposes of this Agreement.

11.2 Information shared within any Programme community or group setting is shared in confidence and must not be disclosed or used outside the Programme without consent.

12. Data Protection

12.1 We process personal data in accordance with the UK GDPR and the Data Protection Act 2018 (or applicable equivalent), as described in our Privacy Policy at https://www.view22.academy/privacy-policy. We do not share personal data with third parties except where necessary to deliver the Programme (for example, our learning platform and payment processors).

12.2 You may request access to, correction of, or deletion of your personal data by contacting [email protected].

 

13. Limitation of Liability

13.1 Nothing in this Agreement limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot be limited or excluded by law.

13.2 Subject to clause 13.1, we are not liable for any loss of profit, loss of business, loss of anticipated savings, or any indirect or consequential loss arising under or in connection with this Agreement.

13.3 Subject to clause 13.1, our total aggregate liability arising under or in connection with this Agreement will not exceed the total Fee paid by you.

 

14. Termination

14.1 We may terminate this Agreement and your access immediately on written notice if you materially breach this Agreement (including non-payment under clause 4 or breach of clause 8) and, where the breach is capable of remedy, fail to remedy it within 7 days of notice.

14.2 Termination does not relieve you of your obligation to pay the full Fee where you have committed to it, and clauses relating to fees and non-payment, intellectual property, confidentiality, limitation of liability and governing law survive termination.

 

15. Governing Law & Jurisdiction

15.1 This Agreement and any dispute arising out of or in connection with it are governed by the laws of England and Wales.

15.2 The courts of England and Wales have exclusive jurisdiction to settle any such dispute, save that nothing prevents a consumer from relying on mandatory protections of their country of residence.

 

16. Force Majeure

16.1 We are not liable for any delay or failure to perform our obligations where it results from circumstances beyond our reasonable control, including illness, pandemic, natural disasters, government action, or technical failures. We will take reasonable steps to resume performance as soon as practicable.

 

17. General

17.1 Entire agreement. This Agreement, together with the enrolment details and payment arrangement confirmed at checkout, is the entire agreement between the parties and supersedes any prior statements, except that nothing limits liability for fraudulent misrepresentation.

17.2 Variation. We may update these terms from time to time and will notify you of material changes. Any variation to your individual arrangement must be agreed by both parties (which may include electronic acceptance).

17.3 Severability. If any provision is found unenforceable, the remaining provisions continue in full force.

17.4 No waiver. A failure to enforce any provision is not a waiver of it.

17.5 Assignment. You may not assign or transfer your rights under this Agreement. We may assign our rights and obligations on notice to you.

17.6 Third parties. A person who is not a party to this Agreement has no rights to enforce it.

17.7 Notices. Notices may be given by email to the addresses used by the parties in connection with the Programme.

 

18. Acknowledgement

By accepting this Agreement at checkout, you confirm that you have read and understood this Agreement, that you agree to be bound by it, that you have had the opportunity to take independent advice, and that you understand the Programme is educational and does not guarantee any result or income.

How you accept. You accept this Agreement electronically by ticking the acceptance box and completing your enrolment at checkout. A record of your acceptance, including the date and your details, is retained with your transaction.

VIEW22 Consulting FZCO (trading as VIEW22 Academy) · IFZA Free Zone, Dubai · Licence No. 41697 · [email protected]